Sans Superellipse Harud 5 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: headlines, ui labels, branding, signage, packaging, modern, friendly, techy, clean, confident, clarity, impact, modernity, approachability, consistency, rounded, superelliptical, geometric, compact, sturdy.
A heavy, geometric sans with broad, even strokes and corners softened into superelliptical rounds. Counters and bowls lean toward rounded-rectangle shapes, keeping a consistent, engineered rhythm across letters and figures. Uppercase forms are compact and stable, while lowercase maintains straightforward construction with simple terminals, open apertures, and clear, utilitarian curves. Numerals follow the same rounded geometry, reading solid and uniform in color.
This font performs best where strong presence and quick recognition matter: headlines, interface labels, navigation, product branding, and wayfinding. Its rounded, geometric construction also suits packaging and promotional graphics that need a contemporary, friendly voice with high impact.
The overall tone is modern and approachable, combining a tech-forward precision with friendly rounded edges. It feels sturdy and confident without becoming aggressive, making it suitable for contemporary interfaces and branded messaging that wants clarity with warmth.
The design appears intended to deliver a bold, highly legible geometric sans built from superelliptical forms, emphasizing consistency and a contemporary, product-oriented feel. Rounded corners and compact shapes suggest a goal of balancing technical clarity with an approachable personality.
Rounded joins and squared-off curves create a distinctive “soft-rectangle” silhouette that stays consistent from text to display sizes. The dense weight and compact internal spaces produce strong visual presence, especially in headings and short lines, while maintaining clear character differentiation in mixed-case settings.