Sans Superellipse Emdas 7 is a regular weight, normal width, low contrast, italic, tall x-height font.
Keywords: ui design, product branding, tech editorial, wayfinding, packaging, modern, technical, clean, aerodynamic, minimal, contemporary system, motion emphasis, geometric clarity, brand utility, superelliptic, rounded corners, oblique stress, crisp terminals, open apertures.
A slanted, low-contrast sans with a superelliptic skeleton: curves resolve into rounded-rectangle forms and corners are softly squared rather than fully circular. Strokes are fairly even with crisp, cut terminals, and the overall drawing favors clarity through open apertures and simplified joins. Proportions feel efficient and slightly condensed in places, with a tall lowercase presence that keeps lines of text compact while remaining readable. Figures and capitals echo the same rounded-rectangle geometry, producing a consistent, engineered rhythm across the set.
Works well for interface typography, product and software branding, and contemporary editorial settings where a clean italic voice is needed for emphasis or hierarchy. The consistent rounded-rect geometry also suits signage and packaging systems that aim for a precise, modern look.
The tone is contemporary and streamlined, suggesting speed, precision, and a lightly futuristic sensibility. Its italic angle adds motion and energy without becoming decorative, making it feel purposeful and utilitarian rather than expressive or calligraphic.
Likely designed to deliver a forward-leaning sans italic with a distinct superelliptic construction, balancing a technical, systemized feel with friendly rounded corners for broad modern use.
Distinctive superellipse shaping is especially evident in rounded letters and numerals, giving counters a squarish softness. The ‘Q’ includes a straightforward diagonal tail, and the numerals are clean and schematic, reinforcing a system-like, interface-friendly texture.