Sans Normal Egmow 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, presentations, packaging, clean, modern, friendly, casual, readability, approachability, contemporary tone, soft emphasis, humanist, rounded, airy, slanted, open counters.
This typeface is a slanted sans with smooth, gently rounded strokes and largely monoline construction. Letterforms lean consistently to the right with open apertures and generous internal space, creating an airy rhythm in text. Curves are drawn with a soft, elliptical feel (not rigidly geometric), and terminals are clean and unembellished. Uppercase shapes are straightforward and readable, while the lowercase shows a slightly more humanist construction (notably in the single-storey a and g), keeping forms compact and clear at text sizes. Numerals follow the same understated, rounded logic, with simple shapes and steady spacing.
It works well for UI labels, product copy, and editorial text where a clean sans voice is needed with a softer, more personable cadence. The slant makes it especially effective for emphasis, pull quotes, and brand applications that aim for an easygoing modern feel without becoming decorative.
The overall tone is contemporary and approachable, balancing clarity with a relaxed, conversational slant. It feels well-suited to interfaces and everyday communication where you want something neutral but not stiff.
The font appears designed to provide a clear, contemporary sans for text settings while adding warmth through a consistent slant and rounded, humanist shaping. Its restraint and open forms suggest an emphasis on readability and a friendly, unobtrusive personality.
The design maintains consistent slant and stroke behavior across caps, lowercase, and figures, giving paragraphs an even, flowing texture. Wide, open counters and restrained detailing help preserve legibility in continuous reading.