Sans Normal Egmow 11 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, brand identity, editorial text, marketing, presentations, clean, modern, calm, friendly, editorial, versatility, clarity, soft modernity, subtle emphasis, monoline, rounded, open counters, airy, oblique.
A monoline, oblique sans with gently rounded geometry and open, circular counters. Curves are smooth and continuous, with minimal modulation, while terminals tend to feel softly finished rather than sharply cut. The uppercase is wide and steady with generous interior space, and the lowercase maintains an even rhythm with simple, uncluttered forms; the single-storey shapes and the soft shoulder joins contribute to an approachable texture. Numerals follow the same rounded logic, staying clear and even in color.
It suits interface and product typography where a soft, modern voice is needed, and works well for brand systems that want a clean but not rigid sans. The even texture and open shapes make it a good option for short-to-medium editorial passages, captions, and marketing copy where an oblique style can add emphasis without sacrificing clarity.
The overall tone is contemporary and understated, combining cleanliness with a warm, easygoing softness. Its oblique stance adds a mild sense of motion and informality without becoming expressive or calligraphic.
The design appears intended as a versatile oblique sans that balances neutrality with a rounded, human feel, providing a smooth reading rhythm and a contemporary tone for both display accents and everyday text.
Letterforms emphasize openness and legibility through large apertures and smooth joins, producing a light, breathable typographic color in text. The italic angle is consistent across cases and figures, helping the font maintain a cohesive slant-driven rhythm.