Serif Normal Pigu 10 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, dramatic, classic, luxury, confident, impact, refinement, prestige, editorial tone, modern classic, bracketed, sharp, crisp, sculpted, displayish.
This serif shows sculpted, high-contrast letterforms with thick vertical stems and hairline cross-strokes that create a crisp, chiseled rhythm. Serifs are bracketed yet sharply finished, and many joins resolve into triangular or wedge-like terminals that read as assertive and slightly calligraphic. Proportions are generous with ample counters; round letters are full and stable, while diagonals and arms taper to fine points. The lowercase maintains a conventional text skeleton with a moderate x-height and sturdy stems, but the extreme contrast and pointed details push it toward headline use.
It performs best in large sizes where the hairlines and pointed terminals can be appreciated—magazine headlines, fashion/editorial layouts, brand marks, premium packaging, and poster typography. For longer passages, it is likely most effective in short bursts such as subheads, pull quotes, or lead-ins where its contrast and sharp detailing can remain clear.
The overall tone is editorial and upscale, with a dramatic, high-fashion presence. Its sharp tapering and pronounced contrast give it a confident, attention-grabbing voice that still feels rooted in classical serif traditions.
The design appears intended to deliver a modern, high-contrast serif that blends classical structure with sharpened, stylized terminals for impact. It aims to create a strong typographic signature—refined and traditional in construction, but more theatrical in finish for contemporary display settings.
Numerals follow the same contrast logic, with bold main strokes and thin connecting curves that can appear delicate at smaller sizes. The punctuation and dots are clean and prominent, supporting strong typographic color in short texts.