Serif Normal Pedar 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: magazines, headlines, branding, packaging, posters, luxury, editorial, fashion, dramatic, refined, editorial impact, luxury branding, classic revival, display clarity, modern refinement, high-contrast, hairline serifs, calligraphic, crisp, elegant.
A high-contrast serif with sharp, hairline horizontals and robust vertical stems, creating a crisp black-and-white rhythm. Serifs are fine and pointed with a slightly calligraphic, chiseled feel rather than bracketed softness, and many joins resolve into tapered terminals. The proportions run generous and slightly expansive, with open counters and sculpted curves (notably in C, G, S, and the bowls of B/P/R). Lowercase shows a traditional two-storey a and g, compact shoulders, and a calm, upright stance; figures are similarly contrasty with delicate crossbars and angled stress where appropriate.
Best suited to editorial headlines, magazine typography, and brand identities where crisp contrast and elegance are desirable. It can perform well in short text blocks such as pull quotes, invitations, and premium packaging, especially when set with comfortable tracking and enough size to preserve the hairline details.
The overall tone is elegant and dramatic, leaning toward a polished, fashion-forward sophistication. Its sharp hairlines and sculptural curves convey refinement and luxury, with a distinctly editorial voice that feels contemporary while rooted in classical serif traditions.
The letterforms appear designed to deliver a modern, high-fashion interpretation of a classic serif: strong vertical emphasis, razor-thin detailing, and carefully sculpted curves intended to look striking in display settings while remaining recognizable and conventional in structure.
The design’s extreme contrast makes spacing and alignment feel airy in lighter parts and bold in verticals, producing a lively texture at display sizes. Several glyphs emphasize tapered strokes and pointed details (e.g., the diagonal constructions in V/W/X and the incisive terminals in J/S), reinforcing a crisp, high-end impression.