Sans Normal Afdin 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Allrounder Grotesk' and 'Nomos Sans' by Identity Letters and 'Santi' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, modern, confident, friendly, emphasis, momentum, impact, clarity, slanted, geometric, clean, compact, punchy.
A heavy, right-slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes remain essentially uniform with no visible modulation, giving the letters a solid, steady color on the page. Counters are open and simple; terminals are clean and mostly blunt, and the overall proportions lean broad with a strong horizontal presence. The lowercase shows straightforward, single-storey forms where expected, and the figures are clear, sturdy, and consistent in width and weight.
Best suited for headlines, short statements, and branding where a strong, forward-leaning voice is useful. It also works well for sporty or tech-leaning packaging and promotional materials that need bold emphasis and quick scanning.
The slant and dense weight create a sense of speed and emphasis, reading as energetic and assertive without feeling aggressive. Its rounded geometry keeps the tone approachable and contemporary, making it feel at home in modern, commercial typography.
The design appears intended to deliver a compact, high-impact sans voice with an energetic slant and dependable legibility. Its geometric, low-detail forms prioritize clarity and consistent texture while projecting momentum and confidence.
In the sample text, the font maintains strong readability at display sizes while producing a dark, even texture in longer lines. The italic angle is pronounced enough to signal motion and hierarchy, and the simplified shapes help keep recognition crisp in both uppercase and lowercase.