Sans Normal Afley 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Reyhan' by Plantype, 'Lyu Lin' by Stefan Stoychev, 'Segment' by Typekiln, and 'Quicklime' by UICreative (names referenced only for comparison).
Keywords: branding, posters, headlines, sportswear, packaging, sporty, dynamic, modern, confident, clean, emphasis, speed, modernity, impact, clarity, slanted, geometric, round, smooth, sturdy.
This typeface is a slanted sans with smooth, rounded construction and sturdy, even stroke weight. Curves are generously radiused and terminals read as cleanly cut rather than tapered, giving the letters a solid, uniform color on the page. Proportions feel broadly geometric with open counters and simple, unornamented joins; diagonals (A, V, W, X, Y) and bowls (B, C, D, O, Q) keep a consistent rhythm. The lowercase maintains clear, straightforward forms with a single-storey a and g, while the numerals are wide, legible, and similarly rounded in their inner shapes.
It suits branding and headline work where a bold, kinetic voice is needed—such as sports and lifestyle identities, posters, packaging, and promotional graphics. The clear forms and open counters also make it workable for short bursts of copy like taglines, callouts, and UI accents at larger sizes.
The overall tone is energetic and forward-leaning, with a contemporary, athletic feel. Its strong presence and smooth geometry convey confidence and motion without becoming aggressive or technical.
The design appears intended to deliver a modern, high-impact sans that reads quickly while projecting motion and confidence through its consistent slant and rounded geometric skeleton.
The slant is consistent across uppercase, lowercase, and figures, helping text feel cohesive at display sizes. Round letters stay very circular, while straight-sided forms (E, F, L, T) keep crisp, stable edges, producing a balanced mix of softness and structure.