Sans Other Asbup 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s, logos, playful, handmade, quirky, friendly, bouncy, personality, informality, approachability, humor, display impact, rounded, blocky, chunky, irregular, cartoonish.
A chunky sans with softly rounded corners, heavy strokes, and an intentionally uneven, hand-cut rhythm. Letterforms are generally geometric but slightly distorted: verticals and diagonals lean or wobble subtly, bowls are roomy, and terminals look blunt rather than crisply engineered. Counters stay fairly open for the weight, while spacing and silhouette vary from glyph to glyph, creating a lively, imperfect texture in both caps and lowercase.
Best suited to short, high-impact text such as headlines, posters, cover art, and brand marks where its playful irregularity can be a feature. It can also work well for packaging and kid-focused or entertainment-forward graphics, especially at medium to large sizes where the chunky shapes and open counters remain clear.
The overall tone is cheerful and informal, with a mischievous, cartoon-like bounce. Its irregularity reads as human and approachable rather than precise, giving text a humorous, homemade character that feels energetic and personable.
The design appears intended to deliver a bold, approachable sans voice with a deliberate handmade wobble—prioritizing personality and charm over strict typographic neutrality. Its construction suggests a display-first goal: to add warmth, humor, and visual momentum to simple words and titles.
Capitals are compact and sturdy, while lowercase forms keep simple constructions with single-storey shapes where applicable and prominent dots on i/j. Numerals match the same heavy, rounded build and appear optimized for display clarity rather than strict uniformity. In paragraph-like settings the font creates a strong, dark color and a noticeable, playful cadence due to its varied glyph widths and slightly inconsistent alignment.