Sans Normal Kereh 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Frutiger' by Linotype, 'Interval Next' by Mostardesign, 'Mally' by Sea Types, 'Nauman Neue' by The Northern Block, 'Nuno' by Type.p, 'Centrale Sans Condensed' by Typedepot, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, modern, dynamic, straightforward, emphasis, motion, impact, modernity, utility, oblique, compact, high-impact, clean, energetic.
A heavy, right-leaning sans with clean, mostly closed terminals and smooth, rounded curves. The letterforms are compact with relatively tight apertures and sturdy bowls, giving a dense, ink-trap-free silhouette. Curves and diagonals carry much of the rhythm; strokes stay consistent with only modest modulation, and counters remain clear even at smaller interior spaces. Numerals follow the same solid construction, with rounded forms and simple, utilitarian shapes that match the text color closely.
Well-suited to short, high-impact text such as headlines, banners, posters, and logotypes where a strong slanted voice is desirable. The compact, weighty texture also works for branding elements, product packaging callouts, and sporty or action-oriented communications that benefit from an energetic typographic color.
The overall tone is punchy and energetic, with an athletic, forward-moving feel driven by the pronounced slant and compact massing. It reads as contemporary and practical rather than refined, emphasizing momentum and clarity over delicacy.
The design appears intended to provide a strong, contemporary oblique sans that delivers immediate emphasis and motion while maintaining straightforward, no-nonsense letterforms. Its compact construction and dense texture suggest a focus on impactful display use with dependable readability in larger sizes.
Capitals appear wide and stable with strong diagonals (notably in A, N, V, W, X), while round letters like O and Q stay smooth and full. The lowercase shows a sturdy, functional texture with single-storey forms where applicable and a generally closed, efficient construction that keeps lines feeling cohesive and forceful.