Sans Normal Juduy 2 is a bold, normal width, medium contrast, italic, tall x-height font visually similar to 'FF Sanuk' by FontFont, 'Ador' by Fontador, 'Big Vesta' by Linotype, 'Priva' and 'Priva Pro' by Monotype, and 'Aircrew' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, dynamic, friendly, contemporary, confident, high impact, modern branding, energetic tone, friendly strength, display clarity, rounded, oblique, geometric, smooth, compact.
A heavy, oblique sans with rounded, continuous curves and a clean, geometric construction. Strokes are smooth with gentle modulation and visibly softened joins, giving counters a circular-to-elliptical feel. The lowercase shows a large x-height with compact ascenders/descenders, while the uppercase is broad and sturdy with ample interior space. Overall spacing feels slightly tight and energetic, with consistent, well-controlled curves across letters and numerals.
This font performs best in branding and display contexts such as headlines, posters, and packaging where a bold, energetic voice is useful. It also fits sporty or tech-adjacent identities, callouts, and short UI labels that benefit from a strong, rounded presence. In longer text, it will create a dense, high-impact texture, making it better for emphasis than extended reading.
The tone is upbeat and forward-leaning, combining a friendly roundness with assertive weight. Its slanted posture and compact rhythm suggest motion and immediacy, while the softened forms keep it approachable rather than severe. The result feels contemporary and sporty, suited to messaging that wants to read as confident and active.
The design appears intended to deliver a modern, motion-driven sans that balances geometric clarity with rounded friendliness. By combining a strong weight with an oblique stance and spacious counters, it aims for high visibility and a confident, contemporary personality in brand and promotional settings.
Round letters like C, G, O, and Q are strongly circular, and the numerals follow the same robust, rounded logic with clear shapes at display sizes. The italic angle is pronounced enough to create momentum in paragraphs, and the overall color on the page is dark and uniform, favoring headline and short-copy emphasis.