Serif Normal Lires 9 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Fulmar' by CAST, 'Benton Modern' by Font Bureau, and 'Mercury Display' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, branding, classical, formal, literary, refined, authority, elegance, readability, classicism, publishing, high-contrast, bracketed, sharp, crisp, stately.
A high-contrast serif with pronounced thick–thin modulation, sharp terminals, and compact, bracketed serifs that read crisply at display sizes. Capitals are broad and authoritative with strong vertical stress, while the lowercase balances rounded bowls with sturdy stems and a moderate x-height. Curves are smooth and controlled, counters are fairly open, and the overall rhythm feels steady and measured, with slightly varied letter widths that create a natural, textlike texture.
Best suited for headlines, subheads, pull quotes, and cover typography where its contrast and sharp serifs can shine. It can also support short to medium passages in editorial layouts when set with comfortable leading and size, particularly in print-oriented compositions.
The tone is traditional and editorial, evoking book typography, newspapers, and formal publishing. Its crisp contrast and sharp detailing lend a refined, somewhat dramatic voice suited to serious, polished communication rather than casual or playful settings.
Likely designed as a conventional, high-contrast text serif that bridges traditional bookish proportions with a more display-forward crispness. The intent appears to prioritize clarity and authority while maintaining elegant detail and strong typographic color.
Numerals and capitals feel especially prominent and headline-ready, with clear differentiation between similar forms. The italic is not shown; all samples present an upright roman that maintains a consistent, disciplined texture across words and lines.