Serif Normal Midor 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Times Eighteen' by Linotype, 'Times New Roman' by Monotype, 'Newton' by ParaType, 'Lido STF' by Storm Type Foundry, and 'Nimbus Roman No. 9' and 'Nimbus Roman No. 9 L' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, book covers, magazines, quotations, classic, authoritative, formal, literary, classic text voice, refined contrast, editorial impact, bracketed serifs, sharp serifs, ball terminals, teardrop terminals, vertical stress.
A high-contrast serif with sturdy vertical stems, hairline-thin connecting strokes, and crisp bracketed serifs. The proportions lean slightly condensed in the capitals while maintaining a comfortable, traditional text rhythm in lowercase. Curves show a pronounced vertical stress, and several forms feature small ball or teardrop terminals (notably in the lowercases), adding a subtle calligraphic finish. Numerals are lining and share the same strong thick–thin modulation, with rounded figures showing elegant hairline joins.
Well suited to headlines, subheads, and pull quotes where contrast and sharp serifs can add sophistication. It can also serve for book-cover titling and magazine typography, pairing nicely with a restrained sans in layouts that need a classic, authoritative serif presence.
The overall tone is classical and editorial, projecting seriousness and authority. Its sharp serifs and dramatic contrast evoke book typography and traditional publishing, while the delicate terminals add a refined, slightly ornate edge without becoming decorative.
The design appears intended to deliver a conventional, publishable serif voice with heightened contrast for elegance and impact. It balances traditional proportions with crisp detailing so it can read as both literary and contemporary in editorial settings.
In text, the dark color and strong contrast create a commanding typographic voice, especially at display and headline sizes. The ampersand is notably traditional and prominent, and the lowercase presents a familiar oldstyle-inspired texture with lively terminals that give words a slightly more expressive rhythm than purely utilitarian serifs.