Sans Normal Ugrij 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, subhead, posters, branding, packaging, editorial, dynamic, clean, modern, sporty, add emphasis, convey motion, modernize tone, support editorial, slanted, brisk, rounded, open, legible.
A slanted italic sans with rounded, gently modulated strokes and smooth, continuous curves. Forms lean forward with a consistent angle, giving a quick rhythm, while terminals are mostly clean and slightly tapered rather than sharply cut. Counters are open and circular-to-oval, with a clear separation between strokes in letters like a, e, and s. Uppercase shapes stay compact and sturdy, and the figures follow the same italic flow with simple, readable outlines.
Well-suited for headlines, subheads, and short passages where an energetic italic voice is desired. It can work effectively in branding and packaging when a clean, modern tone with a sense of motion is needed, and it reads comfortably in larger text settings such as pull quotes or promotional copy.
The overall tone is energetic and contemporary, with an editorial polish that feels confident rather than decorative. Its forward slant and rounded construction create a sense of motion, making it feel upbeat and persuasive without becoming flashy.
Likely designed to provide a versatile italic sans voice that combines clarity with momentum. The rounded forms and restrained stroke modulation suggest an emphasis on legibility and a smooth, contemporary texture in both display and text-like settings.
The design maintains a consistent italic texture across caps, lowercase, and numerals, producing an even color in paragraphs. The lowercase shows familiar, straightforward constructions and avoids fussy details, keeping the texture smooth and readable at display and short text sizes.