Sans Normal Ugmel 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, ui text, posters, friendly, lively, modern, casual, approachable, add motion, friendly tone, readable italic, modern utility, brand warmth, oblique, humanist, rounded, brisk, open.
This typeface is an oblique, sans-leaning design with rounded terminals and gently tapered strokes that create a smooth, flowing rhythm. Letterforms are built from soft curves and open apertures, with a noticeable rightward slant and subtly calligraphic stress that keeps the texture active without becoming decorative. Counters are generally generous and shapes are clean, while proportions vary slightly between letters to maintain a natural, humanist feel. Numerals match the same slanted, rounded construction, with clear, simple silhouettes suited to continuous text.
It works well for editorial decks, magazine-style pull quotes, and brand voice copy where an energetic italic texture is desired. The clear, rounded forms also suit interface labels and short paragraphs, and it can add a personable tone to packaging and promotional headlines without looking overly formal.
The overall tone is warm and informal, with a brisk forward motion that feels contemporary and conversational. Its rounded shapes and soft joins keep it friendly, while the consistent slant adds energy and a sense of ease.
The design appears intended to provide a modern, easygoing oblique companion for everyday typography—prioritizing readability and a friendly rhythm while adding motion and character through rounded construction and a consistent slant.
The italic angle is prominent enough to read as intentionally oblique rather than merely slanted, and the rounded terminals help prevent sharpness in dense settings. Uppercase forms remain straightforward and legible, while the lowercase carries more of the personality through curved shoulders and open bowls.