Sans Normal Bolok 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Baseface' by Attractype, 'Branden Blur' by Craft Supply Co, 'Brignell Sunday' by IB TYPE Inc., and 'Cyntho Next' by Mint Type (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, straightforward, utilitarian, clarity, versatility, system design, legibility, neutrality, open apertures, large counters, rounded terminals, even rhythm, high legibility.
This typeface is a clean, geometric-leaning sans with smooth, rounded curves and mostly uniform stroke thickness. Forms are built from simple circular and elliptical geometry, producing broad bowls, generous counters, and open apertures that keep letters readable at a glance. Terminals are largely straight or softly rounded, with crisp joins and a steady, even rhythm across lines of text. Figures and capitals share the same direct construction, giving the set a consistent, no-nonsense texture in display and paragraph settings.
It suits interface typography and product screens where clean shapes and open counters support fast recognition. The steady, modern texture also works well for branding systems, wayfinding and signage, and general editorial or presentation typography where a neutral sans is desired.
The overall tone feels modern and neutral, prioritizing clarity over personality. Its straightforward shapes and controlled rhythm give it a contemporary, practical voice that reads as dependable and professional rather than decorative.
The design appears intended as a clear, contemporary workhorse sans: built from simple geometry to produce consistent rhythm, strong legibility, and a restrained visual presence that can adapt to many contexts without calling attention to itself.
Curves are smooth and continuous, and the overall spacing appears balanced, creating an even gray value in the sample text. The design favors clear distinctions between similar shapes (such as round letters and straight-stemmed forms) through open interior space and simple, unembellished detailing.