Slab Contrasted Pivy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Paul Slab' and 'Paul Slab Soft' by artill, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, retro, assertive, industrial, athletic, impact, durability, display, heritage, blocky, bracketed, heavy serifs, compact counters, strong rhythm.
A very heavy slab serif with broad, squared proportions and stout, rectangular terminals. Strokes are largely uniform with subtle modulation, and the serifs read as thick, block-like slabs with slight bracketing that helps soften joins. Counters are compact and apertures tend toward closed, giving the letters a dense, poster-ready texture. Uppercase forms feel monumental and stable, while the lowercase maintains a traditional, two-storey structure where applicable and keeps a consistent, weighty baseline presence.
Best suited to large-scale applications such as headlines, posters, signage, and bold branding systems where impact and sturdiness are priorities. It can also work for short blocks of text or callouts when a dense, authoritative typographic color is desired.
The overall tone is confident and forceful, with a classic, workmanlike solidity. Its dense color and chunky slabs evoke vintage display typography—part collegiate, part industrial—suited to messages that need to feel dependable and emphatic rather than delicate or refined.
The design appears intended to deliver maximum presence through thick slabs, simplified shapes, and a tight, weight-forward rhythm. It prioritizes bold readability and a vintage-inflected, utilitarian character for display-led communication.
The numerals and capitals appear designed for strong silhouette recognition, with simplified interior spaces and clear, squared-off endings that hold up in large sizes. In text settings, the heavy weight creates a strong typographic voice and a compact, dark rhythm across lines.