Slab Contrasted Ugfe 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, western, industrial, retro, assertive, collegiate, impact, heritage, authority, poster style, blocky, bracketed, sturdy, compact, high-impact.
A heavy, slab-serif design with broad proportions and prominent rectangular serifs that read as solid, shelf-like terminals. Strokes are largely uniform with subtle modulation, and corners are mostly squared with slight rounding that softens the otherwise blocky construction. Counters are compact and sturdy, with a rhythm that favors strong verticals and wide, stable bowls; uppercase forms are especially monumental, while lowercase retains firm, no-nonsense shapes with pronounced feet and shoulders. Numerals are bold and straightforward, matching the dense texture and consistent serif treatment across the set.
This font performs best in high-impact applications such as headlines, posters, badges, and logotypes, where its heavy slabs and broad stance can anchor a composition. It also suits packaging and signage that benefit from a rugged, heritage-leaning voice and strong figure/ground contrast.
The overall tone is confident and rugged, combining a vintage poster sensibility with an industrial, workmanlike presence. It evokes classic American display typography—part western, part collegiate—suited to messaging that needs to feel loud, durable, and unapologetically bold.
The design appears intended to deliver maximum presence with a classic slab-serif vocabulary—wide, sturdy letterforms and emphatic serifs that project reliability and tradition. It’s geared toward display typography that must read quickly and feel bold, familiar, and durable.
The dense color and strong slab terminals create a tight, punchy text block at display sizes, with clear word shapes and emphatic capitals. The design’s weight and compact counters favor short headlines and stacked layouts where solidity and impact are prioritized.