Sans Normal Ipmiw 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Franklin Gothic Raw' and 'Franklin Gothic Raw Semi Serif' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, playful, chunky, retro, friendly, punchy, display impact, friendly tone, retro flavor, handmade feel, soft corners, rounded, bouncy, compact counters, poster-like.
A heavy, rounded sans with broad proportions and an uneven, hand-cut edge character. Strokes are thick and generously curved, with corners consistently softened rather than sharp, giving letters a molded, cushiony silhouette. Counters are relatively small and sometimes partially pinched, creating strong black shapes and a compact internal rhythm. Terminals often end in blunt, slightly irregular cuts, and widths vary from glyph to glyph, producing a lively, less-mechanical texture in text.
Best suited for short, high-impact settings such as headlines, posters, logos, packaging, and playful branding where bold silhouettes are an advantage. It can also work for badges, labels, and social graphics, especially when a friendly retro flavor is desired; for long reading, larger sizes and generous spacing will help maintain clarity.
The font reads bold and good-humored, with a vintage, sign-painting or rubber-stamp warmth. Its rounded massing and slight irregularity make it feel approachable and energetic rather than strictly utilitarian, lending a casual, upbeat tone to headlines.
The design appears aimed at maximizing visual punch while keeping an inviting, rounded personality. By combining thick strokes, softened geometry, and subtly irregular edges, it targets expressive display typography that feels handcrafted and nostalgic rather than strictly geometric.
Uppercase forms are sturdy and blocky while maintaining rounded shoulders; lowercase follows with simplified, weighty shapes that keep the line dense. Numerals are similarly chunky and designed for impact, with large silhouettes and tight counters that hold up best at display sizes. The overall texture becomes quite dark in paragraphs, so spacing and size will strongly influence readability.