Sans Normal Afray 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Halis Grotesque' by Ahmet Altun, 'Noah' by Fontfabric, 'Radikal' by Nootype, and 'Daily Sans' by Up Up Creative (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, user interfaces, modern, friendly, energetic, clean, approachable, modernization, approachability, momentum, clarity, versatility, rounded, geometric, oblique, smooth, open.
A rounded, geometric sans with a consistent oblique slant and smooth, low-contrast strokes. The letterforms lean on circular bowls and clean, straight stems, with gently rounded joins that keep the texture even. Counters are generally open and legible, and the overall spacing reads balanced, producing a steady rhythm in both all-caps and mixed-case settings. Numerals follow the same soft, modern geometry with clear, uncomplicated shapes.
Well-suited for branding and editorial headlines where a modern, approachable voice is needed. The clear shapes and even texture also make it a strong option for UI labels, product packaging, and short-to-medium text blocks that benefit from an energetic slant.
The overall tone feels contemporary and upbeat, with a friendly, accessible character. Its slanted stance adds motion and informality, giving text a lively, forward-leaning feel without becoming flashy or decorative.
Designed to deliver a clean, modern sans with a built-in sense of motion, combining geometric construction with softened curves for approachability. The aim appears to be versatile display and branding performance with reliable clarity in mixed-case reading.
Uppercase forms present as restrained and geometric, while the lowercase introduces slightly more warmth through rounded bowls and soft terminals. The oblique angle is consistent across letters and figures, helping headings and short passages maintain a cohesive, energetic flow.