Sans Normal Agmos 7 is a bold, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, wayfinding, modern, direct, confident, pragmatic, clean, impact, clarity, space-saving, modernity, neutrality, geometric, rounded, sturdy, compact, high contrast (size).
A compact sans with sturdy, even stroke weight and a clean, modern skeleton. Curves are broadly rounded and geometric, with circular counters and smooth joins, while straight strokes stay crisp and vertical. Proportions are tight and efficient, producing a dense rhythm in words; apertures tend toward the closed side and terminals are plainly cut, keeping the overall texture solid at display sizes.
Best suited to headlines, posters, packaging, and brand marks where a compact, impactful sans is needed. It can also work for labels, UI headings, and wayfinding or signage-style applications where dense spacing and strong silhouettes help text stay readable at a glance.
The tone is straightforward and contemporary, projecting clarity and confidence without ornament. Its compact build and bold presence feel assertive and utilitarian, suited to messaging that needs to read as modern and no-nonsense.
The design appears intended to deliver a modern geometric feel with maximum clarity and punch in limited horizontal space, prioritizing strong silhouettes, simple construction, and consistent stroke behavior for dependable display performance.
Uppercase forms read particularly strong and stable, with wide bowls and simple construction. Numerals are heavy and highly legible with round shapes and minimal detailing, matching the letterforms closely for consistent typographic color.