Sans Normal Agkum 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra; 'Apercu Condensed' by Colophon Foundry; 'Whitney' by Hoefler & Co.; and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, informal, punchy, approachability, display impact, informal charm, retro flavor, rounded, compact, bouncy, quirky, soft corners.
A compact sans with heavy, even strokes and softly rounded terminals. The letterforms show subtle irregularity and a slightly “hand-cut” feel, with gentle wobble in verticals and curves that keeps the texture lively while staying legible. Counters are relatively small and shapes are simplified, with rounded bowls and sturdy joins that create a dense, dark rhythm. Overall spacing feels tight and efficient, giving lines a solid blocky presence without looking rigid.
Best suited for display settings such as headlines, posters, packaging, and brand marks where a friendly, characterful sans can carry a message. It also works well for signage and short UI labels when you want a bold, approachable voice rather than a strictly neutral one.
The overall tone is warm and approachable, with a playful, slightly vintage flavor. Its chunky forms and mild unevenness read as casual and human rather than corporate, adding character and a sense of fun to headlines and short messages.
Likely designed to deliver a robust, easy-to-read display sans that feels informal and personable. The softened terminals and gentle irregularity suggest an intention to add warmth and charm while maintaining strong impact in short text.
The design leans on simplified geometry with softened corners, producing strong silhouettes that hold up well at larger sizes. Numerals share the same sturdy, rounded construction, helping mixed text and numbers feel cohesive.