Sans Normal Redum 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Branding SF' by Latinotype, 'Morandi' by Monotype, and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, bouncy, punchy, informal, display impact, friendly tone, handmade feel, casual branding, rounded, soft corners, chunky, quirky, wobbly.
A heavy, compact sans with rounded, swollen strokes and softly blunted terminals. The letterforms show a subtly irregular, hand-cut rhythm: verticals and curves feel gently wavy rather than mechanically straight, and joins are smooth and full. Counters are relatively tight for the weight, with open, simplified shapes that favor solidity over refinement. Overall spacing and proportions read condensed, with broad, confident curves and a lively, slightly uneven texture across lines of text.
Best suited for short, high-impact copy such as headlines, posters, packaging, and logo wordmarks where its dense weight and playful texture can carry the message. It can also work for badges, labels, and social graphics, especially at display sizes where the rounded forms and lively rhythm remain clear.
The font projects a warm, humorous tone—more like a hand-painted sign than a corporate grotesk. Its buoyant shapes and mild wonkiness make it feel approachable and energetic, with a casual confidence that works well when you want attention without sharp aggression.
This design appears intended to deliver bold readability with an intentionally informal, hand-drawn flavor. The softened corners, condensed stance, and slightly uneven stroke behavior suggest a display sans built to feel friendly and characterful rather than strictly neutral.
Distinctive features include a single-storey lowercase “a,” a compact single-storey “g,” and a generally simplified construction that keeps forms bold and legible. Round letters (like O, Q, and e) stay sturdy and closed, while diagonals (V, W, X, Y) maintain thick, stable strokes that preserve the chunky voice at larger sizes.