Sans Normal Otkuj 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mute' by Indian Type Foundry and 'Aretha' and 'Pelita' by Lafontype (names referenced only for comparison).
Keywords: branding, headlines, posters, ui, sports identity, modern, dynamic, clean, friendly, sporty, add motion, modernize, improve clarity, stay neutral, humanist, oblique, rounded, open counters, slanted terminals.
This is an oblique sans with smooth, round construction and low stroke modulation. Letterforms lean forward with a steady, even rhythm, and the overall color stays consistent from caps to lowercase. Curves are generously rounded and counters are open, giving the alphabet a clear, legible silhouette; the lowercase includes single-storey forms (notably the a and g) that reinforce a contemporary, informal structure. Numerals follow the same rounded, slightly condensed shapes, with simple, readable forms and minimal ornament.
It works well for branding and campaign headlines where a sense of movement and modernity is helpful, as well as for posters and short-form editorial callouts. The open counters and straightforward forms also suit interface labels, navigation, and other on-screen typography that benefits from clarity with a bit of momentum.
The font reads as modern and energetic, with the forward slant adding motion and urgency without feeling aggressive. Its rounded geometry and open shapes keep the tone approachable and practical, making it feel contemporary and friendly rather than austere.
The design appears intended as a versatile oblique sans that combines geometric roundness with a humanist, readable structure. It aims to deliver a contemporary voice—active and upbeat—while staying neutral enough for broad, everyday typographic use.
The italic angle is pronounced enough to be expressive in headlines while remaining stable for longer lines. Spacing appears balanced and uniform, and the mixture of straight strokes with rounded joins creates a smooth texture that holds up across varied letter shapes.