Sans Normal Ardur 3 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, web content, brand systems, signage, presentations, modern, neutral, clean, friendly, utilitarian, everyday legibility, clarity-first, modern versatility, system-friendly, open apertures, generous spacing, soft curves, humanist touch, even rhythm.
This typeface is a clean, wide-proportioned sans with smooth, circular curves and largely uniform stroke energy. Forms are built from simple geometric shapes but softened by subtly humanist details, such as gently tapered joins and rounded terminals on several lowercase letters. Counters are roomy and apertures stay open, helping the text maintain clarity at typical reading sizes. The overall rhythm is even and steady, with straightforward, unembellished capitals and a legible, contemporary lowercase.
It works well for interface typography, web and app content, and general-purpose brand systems where a clear, contemporary sans is needed. The wide letterforms and open counters also support wayfinding and signage, and the steady texture holds up in reports, decks, and other informational layouts.
The tone is modern and neutral, prioritizing clarity over personality-heavy styling. Its broad, open forms read as approachable and dependable, with a calm, contemporary presence suitable for everyday communication.
The design appears intended as a versatile, general-use sans that combines geometric simplicity with small humanizing touches to keep reading comfortable. It aims for consistent, predictable texture in continuous text while still feeling modern and current in display settings.
Numerals follow the same smooth, rounded construction as the letters, with clear differentiation between similar shapes and a consistent visual weight across the set. The sample text shows stable word shapes and comfortable spacing, with curves and verticals balancing cleanly in longer passages.