Sans Normal Dukiw 7 is a light, wide, low contrast, upright, tall x-height font.
Keywords: ui text, web content, editorial, signage, presentations, clean, modern, neutral, friendly, minimal, readability, neutral branding, everyday text, clarity, open apertures, round forms, soft terminals, generous spacing, geometric influence.
This sans serif shows clean, rounded construction with low-contrast strokes and softly finished terminals. Proportions lean broad and open, with circular bowls, simple joins, and a tall x-height that keeps lowercase forms prominent. Counters are spacious and apertures stay open, supporting a clear rhythm across text. Numerals follow the same straightforward, modern structure with smooth curves and consistent stroke weight.
It suits interface copy and web typography where clarity at small sizes and consistent texture are priorities. The open forms also make it a practical choice for presentations, reports, and signage that benefits from quick scanning and a neutral visual presence.
The overall tone is modern and neutral, with a friendly clarity created by the rounded shapes and open counters. It reads as understated and utilitarian rather than expressive, giving text a calm, contemporary voice.
The font appears intended as a general-purpose sans for clear, modern communication, prioritizing open shapes, even color, and unobtrusive readability in continuous text.
The design emphasizes legibility through generous internal space and uncomplicated letterforms, producing an even texture in paragraphs. Capitals appear clean and balanced without decorative detailing, while the lowercase maintains a simple, approachable feel.