Sans Normal Mimi 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, retro, friendly, chunky, impact, approachability, display emphasis, retro flavor, brand presence, soft corners, rounded forms, compact counters, sturdy, high impact.
A heavy, rounded sans with broad proportions and a dense, ink-rich color. Strokes are largely uniform with softly curved joins and corners that read more molded than geometric, keeping the silhouette smooth even at extreme weight. Counters are compact and apertures tend to be fairly closed, emphasizing solid mass and bold presence. The design maintains a consistent, blocky rhythm across caps and lowercase, with simple, straightforward constructions and minimal detail.
Best suited to large display settings where maximum impact and warmth are desired, such as headlines, posters, retail signage, packaging, and bold brand marks. It can also work for short calls-to-action and playful editorial titling where strong shapes and high visibility are more important than extended text readability.
The overall tone is upbeat and approachable, with a loud, poster-like confidence. Its rounded shapes and compact internal spaces give it a toy-like, 1970s-influenced friendliness while still feeling sturdy and emphatic. The font reads as cheerful and attention-seeking rather than refined or technical.
The design appears intended to deliver immediate visual punch with a friendly, rounded voice—prioritizing strong silhouettes, broad forms, and consistent heft for standout display typography.
At text sizes the tight counters and closed apertures can reduce interior clarity, so it visually rewards generous sizing and spacing. Numerals and capitals carry a similarly hefty footprint, reinforcing a uniform, headline-driven texture.