Sans Normal Mimi 3 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, retro, chunky, friendly, punchy, display impact, retro feel, friendly tone, brand presence, rounded, blunt, soft corners, high impact, heavy.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are thick and largely monolinear, with smooth, bulbous curves and flattened terminals that create a sturdy, blocky silhouette. The lowercase is strongly built with a tall x-height and minimal stroke modulation, while bowls and apertures stay fairly closed, producing dense word shapes. Numerals share the same weight and softness, with wide, stable forms that read as solid, poster-like figures.
Best suited for headlines, posters, packaging, and bold branding where high visual mass and rounded shapes are an asset. It can also work for short signage and social graphics, particularly when set with generous line spacing to keep the dense texture from overwhelming longer passages.
The overall tone is bold and approachable, leaning toward a retro, pop-display feel. Its chunky geometry and soft corners make it feel friendly rather than aggressive, with a slightly whimsical bounce in how letters pack together in text.
The design appears intended as an attention-grabbing display sans that combines strong weight with softened, rounded construction for a friendly, retro-leaning impact. Its proportions and dense counters prioritize bold presence and graphic readability at larger sizes over extended text comfort.
In continuous text, the tight counters and hefty joins can darken paragraphs quickly, especially where rounded forms stack (e.g., m/n/u) and where apertures narrow (e.g., e/s). The design’s strength is in large sizes where the rounded shapes and broad rhythm become a distinctive graphic texture.