Sans Normal Ulbam 1 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, posters, signage, clean, modern, neutral, friendly, crisp, clarity, modernity, versatility, neutrality, usability, geometric, rounded, open counters, smooth curves, straight terminals.
This typeface uses simple geometric construction with round bowls and clean, straight strokes. Curves are smooth and nearly circular in letters like C, O, and G, while verticals read firm and even, giving a tidy overall rhythm. Terminals are mostly straight and unadorned, with a consistent, contemporary feel across capitals, lowercase, and numerals. The lowercase shows clear differentiation and stable proportions, and the numerals follow the same restrained, geometric logic with open shapes and minimal detailing.
It fits well in interfaces, product branding, and editorial headlines where a clean, modern voice is needed. The steady geometry and open forms also suit signage and display applications, and it can hold up in short paragraphs when set with comfortable spacing.
The overall tone is calm and contemporary, projecting clarity and approachability without feeling playful or decorative. Its geometric regularity gives it a dependable, technical edge, while the rounded forms keep it from reading cold or rigid.
The design appears intended as a versatile, contemporary sans with geometric underpinnings, aiming for clarity and neutrality across a wide range of sizes and contexts. Its restrained detailing suggests a focus on modern usability and consistent visual rhythm rather than stylistic flair.
In text, the spacing and letterforms create an even texture that stays legible at larger paragraph sizes, with open apertures helping counters remain distinct. The design balances round and linear elements consistently, supporting a clean typographic color across mixed-case settings and numerals.