Sans Normal Ullom 3 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, neutral, modern, clean, friendly, everyday, versatility, readability, neutrality, modernity, open apertures, soft curves, humanist, slight modulation, single-storey a.
This typeface shows clean, rounded construction with gently modulated strokes and smooth curve transitions. The lowercase has a straightforward, readable structure with open apertures and a single-storey “a,” while counters remain generous and evenly shaped. Capitals are simple and balanced, with slightly softened terminals that keep the overall texture calm rather than mechanical. Figures are clear and proportional, with round forms staying consistent across 0/8/9 and a simple, legible “1.”
It suits interface copy and general-purpose typography where clarity and a steady rhythm matter, and it can also support editorial layouts that need a calm, unobtrusive sans. The clean forms and open counters make it appropriate for wayfinding and straightforward brand systems that want a modern but not overly technical voice.
The overall tone is neutral and contemporary, with a mild warmth coming from the softened curves and subtly humanist rhythm. It reads as approachable and practical rather than formal or display-driven.
The design appears intended as a versatile, workhorse sans with friendly, rounded geometry and reliable readability. Its restrained detailing suggests an emphasis on broad usability across longer text and functional contexts rather than expressive display styling.
Spacing and rhythm appear even in paragraph setting, producing a smooth grayscale suitable for continuous reading. The letterforms avoid sharp quirks, leaning on consistent geometry and open shapes to maintain clarity at larger and moderate sizes.