Sans Normal Amkag 7 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Phi Caps' by Cas van de Goor and 'Arquitecta', 'Arquitecta Standard', and 'Texta Pro' by Latinotype (names referenced only for comparison).
Keywords: ui text, product design, wayfinding, presentations, packaging, clean, modern, neutral, friendly, practical, clarity, versatility, neutral branding, screen readability, system-like utility, rounded, geometric, monolinear, open apertures, high legibility.
A clean, monolinear sans with rounded, geometric construction and smooth curves. Strokes maintain a consistent thickness with softly finished terminals, producing an even, calm texture in text. Counters are generally open and circular, and the shapes balance straight segments with generous arcs, giving the uppercase a stable, sign-like clarity while the lowercase stays compact and tidy. Numerals follow the same straightforward, rounded logic for a cohesive overall rhythm.
It performs well for UI labels, dashboards, and general-purpose screen typography where clean shapes and even texture aid scanning. The uppercase set is well-suited to signage, navigation, and titles, while the lowercase and numerals support straightforward editorial snippets, product copy, and informational layouts.
The font reads as modern and neutral, with a friendly softness coming from its rounded curves rather than any decorative styling. Its steady color and simple forms feel practical and dependable, suited to contemporary interfaces and branding that aims for clarity over personality-forward expression.
The design intent appears to be a versatile, contemporary sans that prioritizes clarity, consistency, and a gently rounded tone. Its restrained detailing suggests it was drawn to work across many contexts—from interface text to branding—without calling attention to itself.
Spacing appears comfortable and consistent, supporting a smooth line flow in the paragraph sample. Curved letters and round counters (such as in O/Q/0 and e/c) reinforce a cohesive geometric theme, while diagonals (V/W/X/Y) remain crisp and controlled, helping keep headings looking structured rather than playful.