Sans Normal Amkim 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Novel Display' by Atlas Font Foundry and 'Quire Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, clarity, modern branding, high impact, friendly tone, geometric, rounded, open apertures, even rhythm, sturdy.
A compact, geometric sans with sturdy strokes, smooth curves, and a generally round construction. Terminals are clean and mostly flat, with gentle rounding in bowls and joins that keeps the texture soft rather than sharp. Counters are open and well-shaped, producing clear internal space in letters like a, e, and g, while diagonals (V, W, X, Y) feel firm and slightly wide. The uppercase set reads stable and balanced, and the lowercase maintains an even rhythm with straightforward, unembellished forms and simple punctuation.
This font is well-suited to headlines, posters, branding, and signage where strong, clean shapes need to read quickly. It also works effectively for packaging and UI titles where a friendly geometric tone and clear numerals help maintain clarity.
The overall tone is contemporary and straightforward, with a friendly, accessible voice. Its rounded geometry and even color make it feel welcoming and practical, while the heavier presence adds confidence for attention-driven settings.
The design appears intended to deliver a modern geometric look with high clarity and an inviting personality. It prioritizes simple, consistent shapes and a steady typographic color to perform reliably in prominent, attention-focused typography.
The figures are robust and highly legible at display sizes, with simple silhouettes and clear separation between similar forms. Round letters like O and Q are smooth and consistent, and the Q’s tail is restrained, keeping the set cohesive in dense text blocks.