Slab Contrasted Rory 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Vigor DT' by DTP Types, 'FF Milo Slab' by FontFont, 'Shandon Slab' by Hoftype, 'Rooney' by Jan Fromm, 'Pratt Nova' by Shinntype, 'LFT Etica Sheriff' by TypeTogether, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logos, western, punchy, vintage, rugged, playful, impact, nostalgia, legibility, branding, bracketed, blocky, ink-trap-like, soft corners, high-impact.
A heavy, block-driven serif with pronounced slab terminals and subtly rounded outside corners. Strokes are thick and compact with noticeable shaping where verticals meet slabs, creating small cut-ins that read like ink-trap detailing at text and display sizes. Counters are tight and mostly rounded-rectangular, giving the letters a dense, poster-ready texture, while joins and curves stay smooth enough to avoid looking purely geometric. Overall spacing and letterforms feel sturdy and slightly condensed in the interior, with strong horizontal slabs that stabilize the rhythm across caps, lowercase, and numerals.
Best suited to display settings where strong letter shapes need to hold up at a distance: posters, headlines, event flyers, storefront signage, and bold packaging. It also works well for logo wordmarks and labels that want a vintage or Western-leaning voice. For longer text, it’s most effective at large sizes with added spacing to keep the heavy forms from closing in.
The font projects a classic, American poster energy—confident, workmanlike, and a bit nostalgic. Its hefty slabs and chunky silhouettes evoke signage, headlines, and “old-time” printed ephemera, while the softened corners keep it friendly rather than severe. The tone is bold and attention-grabbing, with a hint of Western and circus-era charm.
The design appears intended to deliver maximum visual authority with a traditional slab-serif backbone, optimized for high-contrast reproduction and strong silhouette recognition. The shaped junctions and softened corners suggest an aim for robust readability and a slightly handcrafted, printed feel rather than a strictly mechanical look.
Lowercase forms maintain the same slabbed logic as the caps, producing a consistent, emphatic color in paragraphs of large text. Numerals match the weight and structure closely, reading clearly and feeling designed for impact rather than subtlety. The overall texture is dense, so it benefits from generous tracking and line spacing when set in longer blocks.