Sans Normal Morad 4 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, sports, packaging, bold, friendly, sporty, playful, retro, impact, approachability, display use, logo ready, rounded, soft corners, compact apertures, ink-trap feel, high impact.
A heavy, rounded sans with broad proportions and a large interior presence, built from smooth curves and blunt terminals. Strokes are consistently thick with subtle shaping at joins that creates a slightly scooped, ink-trap-like feel in some counters and corners. Uppercase forms are sturdy and geometric, while the lowercase keeps single-storey shapes (notably a and g) with a compact, punchy rhythm. Numerals are robust and highly legible, with simple construction and generous weight distribution.
Best suited for headlines, posters, and branding where a strong, approachable voice is needed. It works well for sports and event graphics, product packaging, and short, high-impact copy in advertising or social media. In longer text, it benefits from generous tracking and line spacing to preserve clarity.
The overall tone is confident and energetic, combining a friendly softness with poster-level impact. Its rounded geometry and compact openings give it a playful, slightly retro flavor that feels at home in bold, attention-grabbing settings.
Likely designed to deliver maximum impact with a friendly, rounded sans personality—prioritizing bold presence, quick readability, and strong shape recognition for display typography.
Tight apertures and dense black areas create strong texture in paragraphs, making it most comfortable at large sizes where the counters can breathe. The silhouette stays clean and consistent across letters and numerals, producing a cohesive, logo-ready voice.