Sans Normal Idgup 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, children’s content, friendly, casual, approachable, playful, informal, human warmth, casual clarity, approachability, handwritten feel, rounded, soft, handwritten, upright italic, monoline.
A soft, rounded sans with an italic slant and monoline strokes. Forms are built from smooth, open curves with gently tapered terminals that read as pen-like without becoming brushy. Counters are generous and shapes stay simple and airy, while widths vary noticeably from glyph to glyph, adding a natural handwritten rhythm. Uppercase construction is straightforward and legible, and the lowercase keeps a clean, uncluttered silhouette with a single-storey “a” and “g” and an open, looped “e.” Numerals follow the same rounded, easygoing construction with clear, simple figures.
Well suited to friendly branding, packaging, posters, and social graphics where an informal voice is desired. It also works nicely for short to medium text in invitations, quotes, educational materials, and children-oriented design where readability and warmth matter.
The overall tone is warm and conversational, with a relaxed, human feel. Its slight bounce and soft endings keep it lighthearted and approachable rather than technical or corporate, making it feel personable and easy to read at a glance.
Likely designed to bridge a handwritten, personal tone with the clarity of a simple rounded sans. The goal appears to be an easygoing italic that feels human and expressive while remaining clean and broadly legible in display and short text settings.
The slant is consistent across letters and numbers, and the spacing feels comfortable in running text, supporting an informal handwritten impression while maintaining clear character differentiation.