Sans Normal Ibmaw 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, editorial display, friendly, casual, playful, approachable, lively, approachability, casual tone, friendly clarity, everyday display, rounded, soft terminals, monoline, handwritten feel, open counters.
A rounded, monoline sans with an italic slant and a gentle, hand-drawn steadiness. Strokes maintain an even weight with softened, slightly bulbous terminals that give curves a cushioned look. Letterforms lean toward simple geometric construction, with open apertures and generous interior counters that keep the texture light and readable. The rhythm is informal and slightly irregular in a controlled way, contributing to a lively, personable color in text.
Works well for branding systems that need an informal, human touch, as well as packaging, posters, and social graphics where warmth and clarity matter. It can also serve for short editorial display and headings, especially when a friendly, contemporary tone is desired.
The tone is warm and easygoing, blending a clean sans foundation with a handwritten friendliness. It feels upbeat and informal, suitable for messaging that aims to be personable rather than strictly corporate or technical.
The design appears intended to deliver a clean sans-serif message with a casual, handwritten inflection—prioritizing approachability, smooth readability, and a contemporary, friendly presence.
Lowercase shapes read particularly smooth and rounded, while uppercase forms stay simple and open, creating a consistent, approachable voice across cases. Numerals follow the same soft, monoline treatment, matching well with text for everyday UI and branding needs.