Sans Contrasted Wage 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Epoca Classic' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, confident, punchy, retro, impact, momentum, expressiveness, display, slanted, heavyweight, rounded, bracketed, ink-trap hints.
A heavy, right-slanted sans with sculpted curves and clearly modulated strokes that create a lively, calligraphic rhythm. Letterforms are compact and sturdy with rounded turns and gently tapered terminals; joins and counters are smoothed rather than mechanical, giving the shapes a carved, almost brush-cut feel. Uppercase construction stays bold and stable while the lowercase shows more movement, with single-storey forms and soft, open apertures that keep the texture readable at display sizes. Numerals follow the same energetic slant and weight, with rounded bowls and strong diagonal stress.
Best suited to short-form, high-impact settings such as headlines, poster typography, brand marks, and promotional graphics where its slant and weight can carry the composition. It can also work for punchy subheads and packaging callouts, especially where a dynamic, energetic voice is desired.
The overall tone is fast and assertive, with a sporty, headline-forward presence. Its slanted posture and bold massing convey momentum and confidence, while the softened curves add a friendly, slightly retro warmth rather than a purely technical feel.
The design appears aimed at delivering a bold italic voice that reads quickly while feeling expressive rather than strictly neutral. Its combination of strong weight, consistent slant, and moderated contrast suggests an intention to provide a dynamic display sans with enough shaping to stay distinctive in branding and editorial headline use.
The italic angle is consistent across capitals, lowercase, and figures, creating strong forward drive in words and lines. Stroke modulation is most noticeable in curved letters and diagonals, which adds sparkle and a slightly vintage print character compared to a uniform, geometric italic.