Slab Normal Okbow 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Calanda', 'Cargan', and 'Orgon Slab' by Hoftype and 'Prelo Slab Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, sturdy, utilitarian, friendly, retro, clarity, durability, impact, approachability, bracketed serifs, rounded corners, soft terminals, compact counters, even color.
A sturdy slab serif with heavy, bracketed serifs and softly rounded corners throughout. Strokes stay broadly even, producing a solid, consistent texture, while counters are relatively compact and the joins feel cushioned rather than sharp. Uppercase forms are wide and steady with pronounced slabs, and lowercase shapes are straightforward and highly legible, with a double-storey “a” and simple, workmanlike construction. Numerals match the weight and rhythm of the letters, maintaining the same grounded, blocky presence.
Well-suited to headlines and short blocks of text where a strong, steady color is desirable, such as posters, packaging, labels, and signage. It can also work for editorial pull quotes or section heads when a robust slab serif character is needed without decorative quirks.
The overall tone is dependable and practical, with a warm, slightly nostalgic feel that recalls classic print and industrial labeling. Its softened edges keep it approachable, even at heavy weight, while the firm slabs project confidence and durability.
Likely designed as a dependable slab serif for general display and strong typographic emphasis, balancing industrial sturdiness with softened details to remain readable and approachable in practical applications.
Spacing appears generous enough to keep the dense strokes from clogging in text, and the serif treatment remains consistent across caps, lowercase, and figures. The design favors clarity and stability over refinement, giving it a strong page presence and an assertive typographic “voice.”