Sans Other Abbev 7 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, punchy, friendly, retro, sporty, playful, impact, approachability, space efficiency, branding, blocky, rounded, compact, heavy, geometric.
A compact, heavy sans with broad strokes, rounded outer corners, and mostly squared inner counters. Curves are simplified into chunky, almost rectangular forms, giving letters a sturdy, poster-like silhouette. Terminals are blunt and uniform, and joins are clean and closed, with tight apertures in letters like C, S, and e. The overall rhythm is dense and consistent, with short ascenders/descenders and strong, stable verticals that keep word shapes bold and cohesive.
Best suited for display settings where impact matters: headlines, posters, branding marks, packaging, and bold callouts. Its dense, rounded construction helps maintain presence at large sizes and in short text runs, while extended passages may feel visually heavy due to the tight apertures and compact rhythm.
The tone is bold and upbeat, with a friendly, slightly retro feel created by the rounded, blocky construction. Its chunky geometry reads as confident and energetic rather than formal or technical, leaning toward a fun, attention-grabbing voice.
The design appears intended to deliver maximum visual punch in a compact footprint, using simplified, rounded geometry to stay legible and friendly while projecting a strong, contemporary-retro display character.
Uppercase forms are simple and monoline in spirit, while lowercase maintains the same chunky construction with a single-storey a and g and compact bowls throughout. Numerals match the heavy texture and simplified shapes, designed to hold up at display sizes.