Sans Normal Jonaw 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'FF Real Head' by FontFont, 'ITC Franklin' by ITC, 'Allrounder Grotesk Compressed' by Identity Letters, 'Latino Gothic' by Latinotype, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, app promos, packaging, sporty, confident, dynamic, modern, punchy, high impact, emphasis, speed, modern branding, oblique, compact, geometric, rounded, sturdy.
A heavy, oblique sans with compact proportions and a strong rightward slant. Strokes are thick and even, with rounded corners and smooth, geometric curves that keep counters open despite the weight. Terminals read clean and mostly blunt, and the overall rhythm is tight and forward-leaning, giving letters a dense, energetic silhouette. Numerals are similarly robust, with simple, high-impact shapes designed to hold up at display sizes.
Best suited to attention-grabbing display work such as headlines, posters, promotional graphics, and sports or fitness branding. It also fits packaging and short marketing copy where a compact, energetic italic voice is desired; for long-form text it may feel too dense and emphatic.
The tone is assertive and kinetic, with a sporty, headline-driven feel. Its bold mass and slanted stance suggest speed and urgency, while the rounded geometry keeps it approachable rather than aggressive.
Likely designed to deliver maximum impact with a clean sans structure, combining a heavy weight with an oblique posture to communicate speed, emphasis, and modernity. The simplified, rounded geometry suggests an intention to stay legible and reproducible across bold, high-contrast applications like signage and branding.
The letterforms favor clarity through large interior spaces and simplified construction, which helps the font stay legible even in thick strokes. The consistent slant across capitals, lowercase, and figures supports a unified, motion-oriented voice in mixed-case settings.