Sans Normal Idrod 13 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, informal, approachable, lively, approachability, informality, warmth, everyday utility, monoline, rounded, hand-drawn, soft terminals, slanted.
A slanted, monoline sans with rounded, slightly irregular strokes that feel drawn rather than mechanically constructed. Curves are smooth and open, with softened terminals and minimal contrast, giving letters a gentle, continuous flow. Proportions are compact with relatively tight sidebearings, and the overall rhythm is even while retaining small humanistic quirks in bowls, diagonals, and joins. Numerals follow the same relaxed construction, staying clear and simple without sharp angles.
Well-suited to branding and packaging where a friendly voice is needed, as well as posters, short headlines, and social media graphics. It can also work for brief blurbs or interface labels when a casual, personable tone is desired, staying most effective at small-to-medium text lengths rather than dense, long-form reading.
The font projects an easygoing, conversational tone—warm and personal without becoming decorative. Its steady slant and rounded forms suggest motion and friendliness, making text feel informal, welcoming, and lightly playful.
Designed to provide a clean sans foundation with a handwritten, italicized energy—prioritizing approachability and ease of reading while keeping the look soft and contemporary. The intent appears to be an informal everyday type that adds warmth to modern layouts without relying on overt gimmicks.
Uppercase forms remain clean and legible with straightforward skeletons, while lowercase shapes lean more handwritten in feel, especially in rounded letters and looped forms. The italic angle is consistent across letters and numbers, and the dot on i/j is small and neat, reinforcing a tidy but casual impression.