Sans Normal Vonul 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social media, friendly, playful, sporty, retro, approachability, high impact, youthful tone, motion, rounded, soft, chunky, bouncy, informal.
A heavy, right-leaning sans with rounded terminals and generous curves throughout. Strokes are broadly uniform, with softened corners and slightly swollen joins that create a cushioned, rubbery feel. Proportions are roomy and open, with large counters and a compact vertical footprint; forms like C/G/S and the bowls in B/P/R read smooth and circular. The rhythm is lively rather than rigid, and the numerals follow the same soft, substantial construction with clear, simple silhouettes.
Best suited to headlines, short statements, and brand marks where a warm, energetic voice is desired. It works well for posters, packaging, product logos, and social graphics that benefit from bold, friendly impact. For long-form text, it will be most effective in brief pulls or emphasis rather than dense paragraphs.
The overall tone is upbeat and approachable, with a casual, energetic slant that feels sporty and fun. Its rounded construction and thick strokes give it a friendly, kid-safe warmth, while the forward lean adds motion and momentum. The result leans more toward informal branding than sober, corporate utility.
This design appears intended to deliver a bold, approachable sans that feels in motion—combining rounded, friendly geometry with a confident italic stance. The emphasis is on personality and instant readability, prioritizing soft shapes and punchy presence over strict neutrality.
The italic angle is pronounced enough to be expressive, but letterforms remain highly legible due to open apertures and uncomplicated shapes. The lowercase appears designed for clarity at display-to-subhead sizes, with single-storey forms and smooth, continuous curves that reinforce the playful character.