Sans Superellipse Kiwo 7 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'Adero' and 'Bizmo' by Eko Bimantara, 'Ordina' by Schriftlabor, and 'Corbert Wide' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, friendly, modern, energetic, tech, motion, impact, approachability, modernity, rounded, soft, slanted, compact counters, monoline.
A heavy, right-slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are monoline and smooth, with broad, superelliptical bowls and compact internal counters that give the letters a dense, punchy texture. Terminals are mostly blunt and rounded, and curves transition into straights with a consistent, engineered feel rather than calligraphic modulation. The set reads cleanly in all-caps, while the lowercase keeps the same rounded geometry, including a single-storey “a” and “g” and short, sturdy ascenders and descenders.
Best suited to short-to-medium display settings where its wide, slanted forms can project energy—headlines, brand marks, event graphics, sports or fitness communications, and bold packaging. It can also work for UI accents or labels when used at larger sizes where the tight counters remain clear.
The overall tone is fast and approachable—athletic and contemporary, with a slightly futuristic edge. Its rounded geometry keeps it friendly, while the strong slant and broad forms add motion and confidence, making it feel dynamic rather than neutral.
This design appears intended to deliver a modern, high-impact italic voice built from rounded, superelliptical forms—combining friendliness with speed. The consistent monoline construction and softened corners suggest a focus on contemporary branding and energetic display typography.
Spacing appears on the tighter side, and the bold silhouettes can cause smaller apertures (notably in letters like e, a, s, and 8) to close up at small sizes. Numerals match the same rounded, forward-leaning rhythm, with simple, sturdy shapes that prioritize impact over delicacy.