Slab Rounded Abmo 2 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: editorial, packaging, branding, posters, headlines, friendly, retro, bookish, approachable, sturdy, readability, warmth, approachability, stability, distinctiveness, bracketed, soft serifs, generous spacing, round joints, ink-trap like.
A sturdy serif with softly rounded, bracketed slab-like serifs and low stroke contrast. The letters are generously proportioned with a broad stance and open counters, giving the alphabet an easy, readable rhythm. Terminals and joins are gently softened rather than sharp, and curves (C, G, S, 2, 3) keep a smooth, slightly bulbous contour. Numerals share the same rounded serif treatment and a consistent, even color on the page.
Works well for editorial and long-form settings where a friendly, sturdy serif texture is desired, especially in magazines, catalogs, and readable marketing copy. Its broad proportions and soft slab-like serifs also suit branding, packaging, and headlines that benefit from a warm, retro-leaning presence.
The overall tone feels warm and approachable, with a subtle retro/bookish character. Its softened serifs and steady rhythm suggest a dependable voice—less formal than classic book faces, but more grounded than purely rounded display styles.
Likely designed to deliver a readable serif with the stability of slab forms, tempered by rounded terminals for a more personable, contemporary feel. The emphasis appears to be on clarity and comfort in text while retaining enough character for display use.
In text, the wide letterforms and generous spacing create a calm, unhurried texture that stays clear at larger paragraph sizes. The design balances robust serifs with softened details, keeping the silhouette distinctive without becoming spiky or overly decorative.