Script Hofo 7 is a bold, narrow, low contrast, italic, very short x-height font.
Keywords: branding, packaging, posters, social media, headlines, playful, retro, friendly, casual, lively, handwritten charm, approachability, expressive display, signature feel, brushy, rounded, bouncy, looping, informal.
A smooth, brush-pen script with rounded terminals and softly swelling strokes that keep contrast modest and even. Letterforms lean forward and favor compact proportions, with generous curves, looped entries, and occasional teardrop-like joins that suggest quick, confident handwriting. Uppercase characters are simplified and bold in presence, while lowercase forms show rhythmic ascenders/descenders and a slightly bouncy baseline. Numerals follow the same drawn-in-ink feel, with rounded shapes and open counters that read clearly at display sizes.
Best suited for short display text where its brushy rhythm and looping shapes can show through—logos, product packaging, café/food branding, posters, invitations, and social media graphics. It also works well for emphasis in editorial layouts when paired with a simple sans or serif for body text.
The overall tone is warm and upbeat, with a casual handmade charm that feels approachable and slightly nostalgic. Its energetic curves and looping gestures give it a cheerful, personable voice suited to expressive, human-centered messaging.
Designed to capture the look of a marker or brush signature—confident, rounded, and easygoing—while remaining legible across a wide range of common letters and numbers. The set prioritizes expressive motion and a cohesive handwritten texture over strict formal calligraphy.
Stroke endings are mostly blunt and rounded rather than sharply pointed, reinforcing a friendly, contemporary brush look. Spacing appears tuned for word-level flow in mixed-case settings, with connections implied by entry/exit strokes even when letters are not strictly continuous.