Script Hiruk 2 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, retro, playful, casual, romantic, hand-lettered feel, approachable tone, display impact, nostalgic charm, brushy, rounded, looping, bouncy, informal.
A slanted, brush-like script with rounded terminals and smooth, continuous curves that create a lively baseline rhythm. Strokes stay fairly even in thickness, with gentle swelling at turns and soft tapering at entry/exit points, giving the letters a drawn-by-hand feel. Uppercase forms are compact and flourish lightly with looped bowls and curled swashes, while the lowercase maintains a cohesive cursive flow with clear joins and a springy, bouncing texture. Numerals match the handwriting character with rounded shapes and consistent stroke weight.
This font suits branding and packaging that benefit from an inviting, handcrafted voice, as well as posters, storefront-style graphics, and social media headlines where personality is prioritized. It also works well for short phrases, quotes, and product names where the connected script can shine without needing extended reading comfort.
The overall tone is warm and approachable, evoking casual lettering with a slightly nostalgic, mid-century sign-painting sensibility. Its loops and soft curves read as personable and upbeat rather than formal or ceremonial.
The design appears intended to deliver a confident, hand-lettered script with smooth continuity and just enough flourish to feel expressive, while maintaining consistent weight for strong impact in display applications.
Letterforms favor smooth, rounded construction over sharp angles, and counters are kept open enough to preserve clarity at display sizes. The italic slant and connected movement give words strong directional flow, making it most effective when set with comfortable tracking and ample line spacing.