Sans Superellipse Hubih 2 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Akkordeon' by Emtype Foundry, 'Tusker Grotesk' by Lewis McGuffie Type, and 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, industrial, authoritative, condensed, punchy, no-nonsense, space saving, maximum impact, bold branding, headline clarity, blocky, compact, geometric, rounded corners, vertical stress.
A compact, heavy sans with strongly condensed proportions and a rigid, vertical stance. Curves are built from rounded-rectangle/superellipse-like shapes, giving bowls and counters a squarish softness rather than true circles. Strokes are uniformly thick with minimal modulation, and terminals are clean and blunt; apertures and counters stay relatively tight, creating dense, dark word shapes. Overall spacing reads snug and efficient, emphasizing verticality and impact in headlines.
Best suited to short, high-impact settings such as headlines, posters, signage, sports or team-style branding, and bold packaging callouts. It works well when you want a tight footprint with maximum presence, especially in all-caps or large display sizes.
The font projects a forceful, utilitarian tone—confident, urgent, and industrial. Its dense texture and compressed rhythm feel suited to assertive messaging, where presence matters more than delicacy or warmth.
The design appears intended to deliver maximum visual weight in minimal horizontal space, combining a geometric, rounded-rectangle construction with blunt, low-detail shaping for clear, assertive display typography.
Round characters show squarish bowls and compact interior spaces, while straight-sided forms reinforce a poster-like, compressed rhythm. The overall color on the page is very dark and even, so small sizes or long passages may feel heavy compared to more open condensed faces.