Sans Normal Akdov 4 is a bold, normal width, monoline, upright, tall x-height font visually similar to 'ITC Avant Garde Gothic' and 'ITC Avant Garde Gothic Paneuropean' by ITC (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, user interfaces, modern, friendly, clean, confident, tech, clarity, impact, modernity, approachability, versatility, geometric, rounded, high-contrast, sturdy, crisp.
This typeface presents as a sturdy geometric sans with broad, circular bowls and smooth, consistent curves. Strokes are thick and even overall, with clean terminals and minimal modulation, producing solid, high-ink shapes at display sizes. Proportions lean wide and open in rounded letters (C, O, G), while verticals stay straight and steady, creating a clear rhythm across lines. Lowercase forms are simple and highly legible with a large x-height, a single-storey “a,” a compact “e” with a firm horizontal bar, and a “g” that reads as a looped form with a descending tail. Numerals are heavy and straightforward, with open counters and strong vertical emphasis.
Well-suited for bold headlines, brand wordmarks, posters, and short-form messaging where impact and clarity are needed. The open shapes and large x-height also make it effective for UI labels, navigation, and signage-style applications at medium to large sizes.
The tone is contemporary and approachable, balancing a friendly roundness with a confident, assertive weight. Its geometry and clean construction give it a tech-forward, UI-ready feel, while the generous counters keep it welcoming rather than clinical.
The design appears intended to deliver a modern geometric voice with strong readability and immediate presence, using round forms and straightforward construction to stay friendly while remaining authoritative and clean.
Distinctive details include a Q with a clear diagonal tail and a J with a deep curve, both adding character without breaking the overall geometric consistency. Diagonals (V, W, X, Y) appear sharp and stable, contributing to a crisp, energetic texture in headlines.