Serif Flared Mybop 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine covers, branding, packaging, editorial, dramatic, classic, authoritative, literary, impact, refinement, editorial voice, classic revival, luxury feel, display, high contrast, bracketed serifs, calligraphic, sculpted.
This typeface pairs heavy, sculpted verticals with hairline-thin connecting strokes, producing a strong high-contrast rhythm. Serifs are sharply cut and often bracketed, with subtle flaring at stroke terminals that gives stems a carved, slightly calligraphic finish rather than a purely mechanical one. Curves are full and rounded, counters are generous, and joins are crisp, creating a polished, formal texture. The overall spacing reads open for a display serif, with clear separation between characters and a steady baseline presence.
Best suited to large sizes where the hairlines and sharp terminals can be appreciated—headlines, pull quotes, covers, and identity work. It can add a premium, editorial voice to branding and packaging, especially where a dramatic serif presence is desired.
The tone is assertive and theatrical, with an editorial, high-fashion flavor that feels premium and intentional. Its contrast and crisp terminals evoke classical printing traditions, while the bold massing adds modern punch and confidence.
The design appears intended to deliver a contemporary display serif with a classic foundation: strong vertical emphasis, refined hairlines, and flared, sculptural endings that read as luxurious and confident at headline sizes.
Uppercase forms feel stately and monolinear in silhouette despite the internal contrast, while lowercase shows lively modulation in strokes and terminals that adds personality in text. Numerals follow the same contrast logic, with pronounced thick–thin transitions and sharp finishing strokes that keep them visually aligned with capitals.