Shadow Pivi 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, album art, playful, handmade, grunge, comic, retro, attention grabbing, handmade feel, print texture, retro character, rough edges, inked, cutout, layered, distressed.
A chunky, all-caps–friendly sans with heavy strokes and rounded corners, built from simplified geometric forms. The letterforms show an irregular, inked outline and interior cut-outs that create a hollowed, textured fill, producing a layered look rather than a flat solid. Curves are broad and slightly bouncy, terminals are blunt, and the overall drawing has deliberate wobble that reads like stamped or marker-rendered type. Spacing appears open and readable at display sizes, with lively, non-uniform contours that keep repeated shapes from feeling mechanical.
Best suited to display contexts where texture is an asset—posters, event flyers, packaging labels, stickers, and bold social graphics. The hollowed, distressed detailing can soften at very small sizes, so it performs most confidently in short headlines, logos, and punchy statements rather than long body copy.
The font projects an energetic, crafty tone—more zine-and-poster than corporate. Its roughened hollows and uneven edges suggest hand-printing, giving text a playful, slightly rebellious attitude with a vintage screen-print flavor.
The design appears intended to deliver immediate impact through weight and contrast while adding character via hollowed cut-outs and a shadow-like layered impression. It aims to feel handcrafted and lively, mimicking printed ink artifacts and imperfect edges to create a distinctive, tactile presence.
In mixed-case setting, the lowercase stays simple and sturdy, with single-storey forms and rounded bowls that maintain the same cut-out texture. Numerals match the chunky construction and retain the same interior hollowing, keeping the set visually consistent across headings and short callouts.